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Facebook Page Essentials

Create an impressive Facebook Page while learning methods and tactics to make your page a tool for business success.

Facebook Page Essentials
About the Course
Facebook Profiles are for People. Facebook PAGES are for BUSINESSFacebook is still the most popular social networking site out there, with over one billion registered users. And research shows that over 40% of Facebook users actually want to connect with businesses on Facebook.But to reach this audience, you need to meet them on their turf; and creating a Facebook Page for your business or organization is the way to do that. A Facebook Business Page can help you reach and connect with your target audience within the Facebook platform. This condensed and comprehensive course will get you up and running using Facebook Pages to their full potential in no time. Business owners, entrepreneurs, marketers, social media strategists, non-profits, artists, musicians, authors, and advertising professionals will all benefit from taking this course.Follow author, developer, and new media expert, Deltina Hay, as she walks you through the process of setting up and developing your Facebook Page in her typical no-nonsense teaching style. Using a real-world example from scratch, Deltina shows you hands-on how to:* Create a customized and optimized Facebook page from scratch* Take advantage of all the features and settings on the Facebook page platform* Populate your Facebook timeline with optimized content* Use Facebook applications to further customize your Facebook page * Integrate your Facebook page with your online presence* Promote your Facebook page using affordable advertising options* Use HootSuite to automate your updates and import blog postsWorksheet and Resources Included!
About the Author
Deltina Hay
Deltina Hay is the author of three books on social media, the mobile web, and search optimization. She developed the graduate, social media certificate program for Drury University; and her first book, The Social Media Survival Guide, is used as a text in colleges and universities, worldwide. She has been programming or developing for the Web for over 30 years. Her graduate education includes computer science, applied mathematics, numerical analysis, fluid dynamics, nonlinear dynamics, and psychology. Deltina is a life-long learner who loves to share her diverse knowledge. Her teaching style has been described as straightforward, comprehensive, hands-on, and real-world. Her students refer to her as: a social media powerhouse, a social media guru, and even a social media Jedi.
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Duration:  1 hours 16 minutes
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