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LinkedIn Essentials

Create an optimized LinkedIn Profile and LinkedIn Company Page while learning to leverage the main features of LinkedIn.

LinkedIn Essentials
About the Course
LinkedIn is a “professional” networking platform, most effective for business-to-business marketing, job searching, and recruiting.

But LinkedIn can also be used to successfully market products and services using the new LinkedIn Company Pages.

This condensed and comprehensive course demonstrates how to create an optimized LinkedIn profile for businesses and job seekers, and how to create and promote an optimized LinkedIn Company Page.

Business owners, managers, executives, job seekers, entrepreneurs, marketers, social media strategists, and students will all benefit from taking this course.

Follow author, developer, and new media expert, Deltina Hay, as she walks you through the process of optimizing your LinkedIn profile and developing your LinkedIn Company Page in her typical no-nonsense teaching style.

Using real-world examples, Deltina shows you hands-on how to:

* Create a complete, professional, and optimized LinkedIn profile
* Take full advantage of the latest options (like adding video) within your LinkedIn profile
* Create a customized and optimized LinkedIn Company Page from scratch
* Take advantage of all the features and settings on the LinkedIn platform
* Add products and services to your LinkedIn Company Page
* Create and manage LinkedIn groups
* Integrate your LinkedIn profile and page with your online presence
* Promote your LinkedIn page with plugins and advertising options
* Find relevant connections and improve your LinkedIn search ranking through engagement

Worksheet and Resources Included!
About the Author
Deltina Hay
Deltina Hay is the author of three books on social media, the mobile web, and search optimization. She developed the graduate, social media certificate program for Drury University; and her first book, The Social Media Survival Guide, is used as a text in colleges and universities, worldwide. She has been programming or developing for the Web for over 30 years. Her graduate education includes computer science, applied mathematics, numerical analysis, fluid dynamics, nonlinear dynamics, and psychology. Deltina is a life-long learner who loves to share her diverse knowledge. Her teaching style has been described as straightforward, comprehensive, hands-on, and real-world. Her students refer to her as: a social media powerhouse, a social media guru, and even a social media Jedi.
Chapter List
Duration:  1 hours 15 minutes
By: Susan Therien
Info is dated but that is typical of such courses. Provides an odd mix of very basic and advanced content. Tries to provide too much info for the time allotted. Pace doesn't allow you to absorb info so lots of pausing. Beginners have to familiarize themselves with LinkedIn prior to taking the course.

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