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Marketing Mobile Apps

Learn App Marketing to attract reviewers, create buzz, improve placement, leave competitors in the dust.

Marketing Mobile Apps
About the Course
This course focuses on early and ongoing marketing efforts that will increase your app's exposure to your target audience, get reviews and media attention, and establish a mobile app marketing plan for long-term success.Using organic, holistic, and time-honored marketing methods, you will learn to:- Get early and ongoing exposure for your app from the media, reviewers, and bloggers.- Optimize your app assets for good placement in the app stores and beyond.- Create buzz around your app and draw attention from the people who matter.- Reach your ideal target audience by seeking them out and marketing directly to them.- Establish a significant audience through social media and word-of-mouth marketing.- Build an advocate base of supporters to champion your app within their networks.- Maintain the marketing momentum necessary to keep your app successful for the rest of its natural life. Deltina Hay has been a publisher for nearly 10 years and is the author of three books on social media, the mobile web, and search optimization. She is also a web developer and programmer who has developed mobile apps of her own. Drawing on her experience as a book publisher and marketer, Deltina has taken the best tactics for marketing and optimizing mobile apps and melded them with time-honored book marketing strategies to create a mobile app marketing strategy that will leave your competitors in the dust!
About the Author
Deltina Hay
Deltina Hay is the author of three books on social media, the mobile web, and search optimization. She developed the graduate, social media certificate program for Drury University; and her first book, The Social Media Survival Guide, is used as a text in colleges and universities, worldwide. She has been programming or developing for the Web for over 30 years. Her graduate education includes computer science, applied mathematics, numerical analysis, fluid dynamics, nonlinear dynamics, and psychology. Deltina is a life-long learner who loves to share her diverse knowledge. Her teaching style has been described as straightforward, comprehensive, hands-on, and real-world. Her students refer to her as: a social media powerhouse, a social media guru, and even a social media Jedi.
Chapter List
Duration:  3 hours 18 minutes
Introduction- Market Early and Market Often
07  min
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