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Mobile and Location Based Marketing

Learn how to market your local business and get any business ready for the mobile web.

Mobile and Location Based Marketing
About the Course
The mobile web is here to stay, and smart marketers know that they need to be prepared to stay competitive

But what does that really mean for your business? What steps should you be taking to prepare?

The first thing you need to know is that people use mobile devices differently than they use desktop computers.

Mobile device users know what they want – as far as shopping and local searches – and they are more likely to act – in the form of a purchase or a visit – once they find what they are seeking.

This means different things to different types of businesses.

For local businesses, it means making sure your business can be found in the places mobile users are looking for local deals.

Mobile and Location-Based Marketing explores these places, including local and review sites such as Foursquare, Yelp, as well as social media location options within Facebook, Twitter, and Google Plus.

The course also looks into proximity and micro-location tactics like geo-tagging, augmented reality, geo-fencing, and other up-and-coming technologies.

And if you rely on a website for sales, leads, or brand exposure, preparing your website for the mobile web is imperative.

Mobile and Location-Based Marketing helps you plan the best mobile solution for your website, focusing on best practices, user experience, business priorities, and optimization.

The course also explores mobile website solutions like responsive web design, mobile website templates, and reputable services.

And what about mobile apps you ask? Good question.

We explore the types of mobile apps used for marketing a business and discuss when you might want to create one.

In many cases, a mobile optimized website can be just as effective.

For those businesses where an app makes sense, the course outlines how to plan the right type of app for your business, and introduces solutions such as coding from scratch, using a framework, or finding a good service.

But mobile marketing is more than just websites and apps. Mobile and Location-Based Marketing also covers other mobile and location-based marketing topics.

Topics like marketing using QR codes, mobile advertising, rich media ads, SMS marketing, and creating mobile-ready landing pages for all your mobile marketing efforts.

The course also includes a number of worksheets to help you create location-based marketing plans, plan your mobile website, plan your mobile app, or create a QR code marketing plan

Join Mobile and Location-Based Marketing today and stay ahead of your competition!
About the Author
Deltina Hay
Deltina Hay is the author of three books on social media, the mobile web, and search optimization. She developed the graduate, social media certificate program for Drury University; and her first book, The Social Media Survival Guide, is used as a text in colleges and universities, worldwide. She has been programming or developing for the Web for over 30 years. Her graduate education includes computer science, applied mathematics, numerical analysis, fluid dynamics, nonlinear dynamics, and psychology. Deltina is a life-long learner who loves to share her diverse knowledge. Her teaching style has been described as straightforward, comprehensive, hands-on, and real-world. Her students refer to her as: a social media powerhouse, a social media guru, and even a social media Jedi.
Chapter List
Duration:  1 hours 43 minutes
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