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Planning a Successful Blog

Plan a successful blog by choosing by the right platform, style, and writing tone for your target audience.

Planning a Successful Blog
About the Course
Blogging is an integral part of any social media strategy. Your blog becomes your own corner of the social web by helping you contribute original content and add fresh updates to your social media platforms.

Blogging can help you:
Market your business
Establish yourself as a thought leader
Get the word out about your causes
Become more attractive to potential employers

But where do you start?

Which blogging platform should you use?

What should you blog about?

For that matter, what the heck is a blog?

Blogging 101 assumes nothing – providing anyone with the knowledge and confidence to plan a successful blog right out of the gate.

This course offers an introduction to the technology behind a blog and explores the different blogging platforms available.

The course demonstrates types of blogs and blogging styles, as well as appropriate writing tones for specific audiences.

Join author and new media expert Deltina Hay as she helps you plan a successful blog by demonstrating real-world examples, and guiding you in answering critical blogging questions, such as:

What do you wish to gain from blogging?
Who is your target audience?
What will you blog about?
What will be the tone and style of your blog?
Which blogging platform is the best fit?

Blogging 101 also shows you how to create good web content for your blog. The course explores how people read online content, and shows you how to make your content easier to read and more likely to get noticed.

The course also takes a look at ethics issues like copyright concerns, disclaimer and disclosure statements, and codes of ethics relevant to your profession and your industry.

Included as a special bonus is the introduction to Deltina's WordPress.com Essentials course, and a full lesson from that course about starting your blog using WordPress.com.

Worksheets and resources included!
About the Author
Deltina Hay
Deltina Hay is the author of three books on social media, the mobile web, and search optimization. She developed the graduate, social media certificate program for Drury University; and her first book, The Social Media Survival Guide, is used as a text in colleges and universities, worldwide. She has been programming or developing for the Web for over 30 years. Her graduate education includes computer science, applied mathematics, numerical analysis, fluid dynamics, nonlinear dynamics, and psychology. Deltina is a life-long learner who loves to share her diverse knowledge. Her teaching style has been described as straightforward, comprehensive, hands-on, and real-world. Her students refer to her as: a social media powerhouse, a social media guru, and even a social media Jedi.
Chapter List
Duration:  60 minutes
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