c1c9c4c0-d889-46ca-b13a-41b360c7a76c
LANDING PAGE-search-social-media-optimization-essentials
All (258)
Productivity (8)
Video (10)
Business (19)
Software (10)
Programming (27)
Design (20)
Photography (22)
Free (12)
a471e665-4f1d-4c4a-aaf4-f76f75cb13ca
search-social-media-optimization-essentials
19900
0
false
1
CLOSE
No Results Found.
Would you like to try one of these other courses ?
OVERVIEW
AUTHOR
CHAPTERS
REVIEWS
Related
Related
NOW
WAS

Search and Social Media Optimization Essentials

Create a holistic search and social media optimization framework while learning how to optimize online content.

Search and Social Media Optimization Essentials
About the Course
It is no longer possible to separate search and social media optimization. A holistic approach is needed to optimize your content for all of the places it may be found online.

This course addresses optimization tactics as they apply to an overall online presence – focusing on search engines, social media platforms, and the mobile web.

Traditional optimization methods are discussed, as well as optimization tactics for social media, sharing, and conversion.

Emphasis is placed on “semantic” optimization tactics; which is rapidly becoming the standard for successful placement in search engines and social media platforms.

Optimizing for Search

There is more to Google search than just finding websites; there are universal search databases and Google Plus results to optimize for as well.

Social networking sites, blogs, and media communities all have their own search challenges, as does the mobile web.

Search and Social Media Optimization Essentials explores optimization tactics for getting found in all of these online arenas.

Optimizing for Sharing

You can no longer rely on people finding your website or blog “by chance” while surfing the Web. Site content must be shared as much as possible within social media channels to get it proper exposure.

Search and Social Media Optimization Essentials explores ways to make content more sharable, methods for making the content easy to share, and tactics for optimizing the content so it looks its best once it is shared.

Optimizing for Conversion

Google Authorship and Rich Snippets improve our visibility in Google search, while Twitter Cards and Rich Pins give our content extra exposure in their respective platforms.

Search and Social Media Optimization Essentials demonstrates the semantic or “structured” markup that makes this type of exposure possible.

Holistic Search Optimization Framework

The course ends with a discussion on how to create a holistic optimization framework.

Many worksheets, templates, and example code included!
About the Author
Deltina Hay
Deltina Hay is the author of three books on social media, the mobile web, and search optimization. She developed the graduate, social media certificate program for Drury University; and her first book, The Social Media Survival Guide, is used as a text in colleges and universities, worldwide. She has been programming or developing for the Web for over 30 years. Her graduate education includes computer science, applied mathematics, numerical analysis, fluid dynamics, nonlinear dynamics, and psychology. Deltina is a life-long learner who loves to share her diverse knowledge. Her teaching style has been described as straightforward, comprehensive, hands-on, and real-world. Her students refer to her as: a social media powerhouse, a social media guru, and even a social media Jedi.
Chapter List
Duration:  2 hours 22 minutes
Reviews
Be the first one to review by taking the course !
Our Story
We bring you world class courses in an immersive and personalized learning experience
Are you an author ? Write to us at author@adobeknowhow.com to bring your courses on KnowHow.
Follow us:
Copyright © 2013 Adobe Systems Incorporated. All rights reserved.