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Social Media Analytics Essentials

Create a social media analytics plan based on your goals while learning essential social media analytics tools.

Social Media Analytics Essentials
About the Course
Social media can be a real time suck – time you can't afford to lose if your efforts aren't paying off.

Social Media Analytics Essentials can get your social media efforts on track by helping you create a realistic social media analytics plan based on your goals and resources.

The course begins by outlining a general social media analytics strategy that can help you identify your overall goals, establish measurable baselines, and find the right analytics tools for your needs.

Once your goals and baselines are established, learn how different social media analytics tools can help you troubleshoot and realign your efforts to meet your goals.

Social Media Analytics Essentials explores both internal and external social media analytics tools.

Internal – or built-in – analytics tools like Facebook Insights, WordPress Stats, and YouTube analytics can help you see which of your tactics are yielding the best results within a specific tool.

While external analytics tools like Social Mention, Klout, HootSuite, and Google Analytics can give you even further insight.

The course includes a worksheet to help you map your own social media analytics plan.

This may be a short course, but it is packed with valuable information to help you stop the time suck and get your social media strategy on track and yielding results.
About the Author
Deltina Hay
Deltina Hay is the author of three books on social media, the mobile web, and search optimization. She developed the graduate, social media certificate program for Drury University; and her first book, The Social Media Survival Guide, is used as a text in colleges and universities, worldwide. She has been programming or developing for the Web for over 30 years. Her graduate education includes computer science, applied mathematics, numerical analysis, fluid dynamics, nonlinear dynamics, and psychology. Deltina is a life-long learner who loves to share her diverse knowledge. Her teaching style has been described as straightforward, comprehensive, hands-on, and real-world. Her students refer to her as: a social media powerhouse, a social media guru, and even a social media Jedi.
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Duration:  31 minutes
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