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Social Media Guidelines and Policies

Prepare social media guidelines and policies relevant to your organization while exploring digital ethics issues.

Social Media Guidelines and Policies
About the Course
Social media guidelines and policies can be as important as your social media plan.

Social media policies can keep your organization from making disastrous mistakes on social media channels, and help you adhere to industry regulations.

Social media guidelines guide your employees on how to represent your organization online, and help to establish online consistency for your company or brand.

In addition to social media guidelines and policies, this course delves into listening and engagement programs, and discusses digital ethics, copyright, terms-of-use, and privacy issues.

Topics include:

Developing listening and engagement programs
The 8 stages of social media listening
Ethics issues relevant to blogs
An overview of blogging codes of conduct
Copyright issues relevant to media communities
An introduction to Creative Commons
Copyright infringement issues and how to handle them
An overview of Facebook, LinkedIn, and Google Plus terms of use and guidelines
Social networking privacy issues
Preparing social media guidelines and policies

Worksheets, templates, and resources included!
About the Author
Deltina Hay
Deltina Hay is the author of three books on social media, the mobile web, and search optimization. She developed the graduate, social media certificate program for Drury University; and her first book, The Social Media Survival Guide, is used as a text in colleges and universities, worldwide. She has been programming or developing for the Web for over 30 years. Her graduate education includes computer science, applied mathematics, numerical analysis, fluid dynamics, nonlinear dynamics, and psychology. Deltina is a life-long learner who loves to share her diverse knowledge. Her teaching style has been described as straightforward, comprehensive, hands-on, and real-world. Her students refer to her as: a social media powerhouse, a social media guru, and even a social media Jedi.
Chapter List
Duration:  51 minutes
03  min
Listening and Engagement
13  min
Preparing Guidelines and Policies
13  min
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