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Social Media Success for Business

Jump start or rejuvenate your social media marketing efforts and prepare your business for success!

Social Media Success for Business
About the Course
Social media is not an option for successfully marketing a business; it is a necessity.

But social media channels can be challenging to penetrate for business owners and marketers wanting to reach their target audience.

Careful planning, understanding the tools, and applying proven tactics can give your business or organization an edge in the Social Web.

This course is ideal for businesses new to social media or for marketers who want to rejuvenate their existing social media strategy.

The course discusses how businesses use social media; social media strategies for public relations, brands, small businesses, and nonprofits; and which tools are best for each type of business.

Social Media 101 gets you off on the right foot by helping you map out a manageable social media strategy, a plan for each individual tool, and a roadmap for tracking analytics and integrating your tools.

The course includes worksheets and resources to help you plan for long-term success.
About the Author
Deltina Hay
Deltina Hay is the author of three books on social media, the mobile web, and search optimization. She developed the graduate, social media certificate program for Drury University; and her first book, The Social Media Survival Guide, is used as a text in colleges and universities, worldwide. She has been programming or developing for the Web for over 30 years. Her graduate education includes computer science, applied mathematics, numerical analysis, fluid dynamics, nonlinear dynamics, and psychology. Deltina is a life-long learner who loves to share her diverse knowledge. Her teaching style has been described as straightforward, comprehensive, hands-on, and real-world. Her students refer to her as: a social media powerhouse, a social media guru, and even a social media Jedi.
Chapter List
Duration:  2 hours 10 minutes
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