The following courses are a perfect fit for any type of business, no matter where you are in the social media marketing process. Acclaimed author and new media expert Deltina Hay demonstrates social media tools, tactics, and strategies with an emphasis on optimization, digital ethics, and long-term success.
Social Media for Business Success: A great place to start.
This is an ideal course for businesses new to social media or for marketers who want to rejuvenate their existing social media strategy. The course discusses how businesses use social media; social media strategies for brands, small businesses, public relations, and nonprofits; and which tools are best for each type of business. This course gets you off on the right foot by helping you map out a manageable social media strategy, a plan for each individual tool, and a roadmap for tracking analytics and integrating your tools. The course includes worksheets and resources to help you plan for long-term success.
Planning a Successful Blog: The building blocks of a successful blog.
If part of your social media strategy is to build a successful blog, then this course can help get you started. This course offers an introduction to blogging technologies, explores different types of blogs and blogging styles, and helps you plan a successful blogging strategy. It is recommended that this course is taken before the WordPress.com Essentials course.
Social Media Platform Essentials Series:
Once your social media plan is in place, you will know which tools to implement first. This series of courses offers businesses hands-on, step-by-step guides to each of the most popular social media platforms:
-Facebook Page Essentials
-Google Plus Essentials
These courses help you build an optimized presence in each respective platform from the ground up while demonstrating features, tactics, integration techniques, and advanced uses.
Social Media Analytics Essentials: Time to measure your success!
Social media can be a real time suck â especially if you are not even sure whether your efforts are paying off. This course covers how to create a social media analytics plan based on your goals and realistic key performance indicators. The course also demonstrates both internal and external social media analytics tools for monitoring success.
Social Media Widget Essentials: For promoting and integrating your platforms.
Once your social media presence starts to take shape, it is time to get serious about promotion and integration â and social media widgets are at the heart of that process. This course serves as an introduction to the different types of social media widgets and plugins. The course explores how widgets fit into a good social media integration plan, and how to use them to promote your social media presence.
Social Media Integration Essentials: Time to automate, integrate, and streamline!
Social media tools are fantastic at integrating with and connecting to each other; and this can be beautiful thing. But things can get ugly fast if you have not thought the process through. This course explores methods of integration and automation, and prominently features the social media management tool HootSuite.
Media Communities, Social Bookmarking, and Crowd-Sourcing: Underrated tools to give you an edge.
This course covers sharing communities and crowd-sourcing sites that are often overlooked. If relevant to your strategy, these sites can get your business in front of an engaged and untapped audience.
The course offers an introduction to media communities and demonstrates how to optimize and integrate Flickr, Instagram, SlideShare, and many other media sharing communities with your social media presence. The course includes an introduction to social bookmarking and crowd sourcing, and demonstrates some of the most popular tools such as Delicious, StumbleUpon, Reddit, and Digg. The course also covers and introduction to Quora and other Q&A communities.
Mobile and Location-Based Marketing: If you're not mobile, you're not going anywhere!
People use mobile devices differently than they use desktop computers. This means different things to different types of businesses. For local businesses, it means making sure a business can be found in the places mobile users are looking for local deals. This course explores these places, including local and review sites such as Foursquare, Yelp.
If a business relies on a website for sales, leads, or brand exposure, preparing a website for the mobile web is imperative. The course helps plan the best mobile solution for a website, focusing on best practices, user experience, business priorities, and optimization. The course also outlines how to plan the right type of app for a business, and introduces solutions such as coding from scratch, using a framework, or finding a good service.
Search and Social Media Optimization Essentials: Build a holistic search optimization plan.
It is no longer possible to separate search and social media optimization. A holistic approach is needed to optimize all content for all the places it may be found online. This course addresses optimization tactics as they apply to an overall online presence â focusing on search engines, social media platforms, and the mobile web.
Social Media Guidelines, Policies, and Ethics: Protect yourself, your employees, and your brand.
Social media guidelines and policies can be as important as your social media plan â especially if you plan to hire someone to help with your social media efforts. In addition to social media guidelines and policies, this course delves into listening and engagement programs, and discusses ethics and copyright concerns.