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Twitter Essentials

Learn how to use Twitter to market your business through up-to-date, hands-on instruction of Twitter's main features.

Twitter Essentials
About the Course
Business owners, online marketers, and entrepreneurs from any industry can benefit from taking this course. Even seasoned Twitter users can learn to use Twitter to its full potential in this comprehensive course.Used effectively, Twitter can out-perform other social media platforms, helping you generate leads, promote your products and services, and establish yourself as a thought leader.The course is updated regularly, featuring the most up-to-date changes to the Twitter platform, and covering the essentials you need to launch and maintain a successful Twitter marketing campaign.These essentials include:- Comprehensive coverage of the Twitter platform and Twitter settings- Effective methods for customizing and optimizing your Twitter profile- Exhaustive discussion of the elements of a Tweet and Twitter features- Proven tactics for leveraging Twitter features to improve your reach- Straight-forward demonstrations of integration using Twitter widgets and other methods- Practical advice on automation, promotion, and analytics techniquesAnd, all of this in less than an hour!But for those of you who want more, there is another full hour of bonus lectures and videos.Bonus lectures explore:- Tactics for finding qualified followers- Methods for improving engagement and click-through rates- Additional marketing and promotion techniquesBonus videos are hands-on demonstrations of how you can:- Implement and integrate Twitter widgets and buttons on your website- Customize your profile using background images and services- Implement advanced techniques for promoting your Twitter account and your brand- Mark up your website so it can be featured in the Twitter timelineEnough with the chatter, already. Get started now and be done before supper!
About the Author
Deltina Hay
Deltina Hay is the author of three books on social media, the mobile web, and search optimization. She developed the graduate, social media certificate program for Drury University; and her first book, The Social Media Survival Guide, is used as a text in colleges and universities, worldwide. She has been programming or developing for the Web for over 30 years. Her graduate education includes computer science, applied mathematics, numerical analysis, fluid dynamics, nonlinear dynamics, and psychology. Deltina is a life-long learner who loves to share her diverse knowledge. Her teaching style has been described as straightforward, comprehensive, hands-on, and real-world. Her students refer to her as: a social media powerhouse, a social media guru, and even a social media Jedi.
Chapter List
Duration:  1 hours 53 minutes
By: Andrew Gould
A very helpful introductory guide to Twitter that has helped me make sense of the subject and identify actions to take. Some of the screenshots need updating but the principles are the same. Thanks Deltina!

By: Susan Therien
This is too outdated (well over a year). Basic principles are same but the product has evolved quite a bit. A new user might find this too different from what they will find on their account.

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