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YouTube Essentials

Create an optimized YouTube Channel, while learning tactics to promote your business on YouTube.

YouTube Essentials
About the Course
Imagine using the third most popular site on the Internet to drive hundreds of potential clients your direction. Most people use a fraction of the marketing potential which is freely available on YouTube.

YouTube visitors tend to convert more often, and click deeper into websites, than visitors from other social sites. Are you taking full advantage of this motivated audience?

Author and new media expert, Deltina Hay, shows you how to optimize your YouTube channel to drive more traffic to your website or social media accounts; and how to generate more sales and leads from within your YouTube videos.

The YouTube video lessons in this course are hands-on demonstrations of the tactics you can use to leverage YouTube to its full marketing potential. Topics include:

Customizing your YouTube channel for optimum exposure
Preparing and optimizing videos for upload to YouTube
Using annotations and other YouTube video features to drive traffic
Adding interactive features to YouTube videos to increase subscriptions
Creating YouTube galleries to place on websites and blogs
Integrating and promoting videos in blogs, Facebook, Twitter, and Google Plus

This course is intended for business owners and marketers who are serious about leveraging YouTube to generating leads; sell more products and services; or establish themselves as thought leaders.

Get started marketing your products and website on YouTube today!
About the Author
Deltina Hay
Deltina Hay is the author of three books on social media, the mobile web, and search optimization. She developed the graduate, social media certificate program for Drury University; and her first book, The Social Media Survival Guide, is used as a text in colleges and universities, worldwide. She has been programming or developing for the Web for over 30 years. Her graduate education includes computer science, applied mathematics, numerical analysis, fluid dynamics, nonlinear dynamics, and psychology. Deltina is a life-long learner who loves to share her diverse knowledge. Her teaching style has been described as straightforward, comprehensive, hands-on, and real-world. Her students refer to her as: a social media powerhouse, a social media guru, and even a social media Jedi.
Chapter List
Duration:  1 hours 4 minutes
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